Prime Hydration Strawberry Watermelon sells out in less than 15 minutes after the UK launch

Published: 2023-06-19T17:40:20

Updated: 2023-06-19T17:40:40

Prime Hydation’s latest Strawberry Watermelon flavor was sold in the UK in just 15 minutes after launch.

KSI and Logan Paul’s Prime Hydration beverage line has been making waves in the hydration beverage market since its launch in early 2022, where it’s fitting that the brand has been a big hit for the two former rivals.

Starting with just five flavors in the US, the two YouTube stars have since launched several new flavors in numerous countries and it continues to fly off shelves at a rapid pace.

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Even a year after its UK debut, fans are still struggling to get their hands on the drink, leaving many having to go to great lengths to get a taste – sometimes, spending hundreds on a single bottle at scalpers.

The launch of the latest flavor is no different either, with their new Strawberry Watermelon selling out in the UK in just under 15 minutes after release.

Prime Strawberry Watermelon sells out in less than 15 minutes

The Strawberry Watermelon flavor first hit shelves in the US earlier this year. However, fans in the UK are only now able to get their hands on it.

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The new flavor was available for purchase via the Prime Hydration website at 5pm BST on June 19, where along with it came a restock for more flavours, with fan favorites like Ice Pop, Lemon Lime and more up for grabs. However, in less than 15 minutes, the entire stock was sold out.

Where to buy Prime Strawberry Watermelon

Thankfully, according to the reputable Prime Tracker – a fan-made app aimed at helping others find the nearest shop with stock – Strawberry Watermelon will be stocked exclusively by Tesco across the UK from 26 June.

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In just over 18 months, Prime has truly established itself as a major competitor in the hydration beverage market, rivaling even industry titan Gatorade.

According to Logan Paul earlier this year, Prime has already racked up more than $250 million in retail sales and $110 million in gross domestically. While it’s unclear what’s in store for the brand, it sure is exciting.

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